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ZOO Digital has announced a strategic partnership with the Vista India Digital Media Group, a leading Indian provider of movie and TV localization, content aggregation and digital distribution.
Located in Mumbai, Vista India delivers premium content to global platforms for major studios operating in India including Disney, Eros, PVR, Sun Network, Epic Channel, Red Chillies and several other independent content providers.
As part of the partnership, ZOO will benefit from Vista India’s presence in Mumbai for localization into eight of the most popular Indian languages. This is to support ZOO’s services for online platforms such as Amazon, iTunes and Google Play that are seeking to capitalize on the major opportunity presented by the Indian market. With a population of over 1.2 billion, huge linguistic diversity and a vibrant culture of movie making and cinema going, India represents a significant market for digital distribution of entertainment content.
Vista India is the latest addition to ZOO’s network of affiliates around the world, which also includes partners in the Middle East, Pakistan, Thailand, Vietnam and China. The network has been established to offer global online retailers a local partner in every territory. Each partner benefits from using ZOOcloud, ZOO’s world-class technology. This underpins the delivery of a comprehensive range of connected services enabling premium entertainment content to be seen and heard around the world quickly and cost-effectively.