More premium content, an emphasis on local programming and an increased number of exclusive must-have rights has delivered a strong 2016 for Eurosport, with a wide range of sports enjoying healthy audience figures in Europe.
Key content and viewership included:
• Tennis, cycling and football provided the highlights of the past 12 months, with key events and matches in each of those sports enjoying best-ever audience ratings on Eurosport.
• 2016 Australian Open Women’s Final – Highest rated tennis match ever on Eurosport with a total of 4.85 million viewers in Europe, including 2.62 million peak in Germany
• 2016 Australian Open Men’s Final – Best-ever men’s tennis match on Eurosport with a total of 4.37 million viewers
• Highest ratings for Giro d’Italia ever on Eurosport in Italy, Poland and Romania
• 806,000 fans watched Borussia Dortmund vs Bayern Munich in Poland – the most watched programme ever on Eurosport 2 on November 9th.
Eurosport CEO Peter Hutton said: “We are immensely proud of what we have achieved over the past 12 months. Throughout the year we have placed a greater emphasis on localising our programming while broadcasting more premium content and exclusive sport than ever before. As a business, we always look to put fans first and we believe the fans themselves have recognised this. 2017 is shaping up to be another fantastic year. With our acquisition of the rights for Wimbledon, we can legitimately call ourselves the Home of Grand Slam tennis in 25 markets – with more to follow. To broadcast the Bundesliga in Germany from the 2017/18 season is an incredibly exciting opportunity and we look forward to delivering what is undoubtedly a world-class product to millions of passionate fans across the world.
“As the new Home of the Olympics, Eurosport will also proudly display the Olympic Rings during key broadcasts throughout the year. We will tell the stories of the athletes set to light up the Olympic Winter Games in PyeongChang in February 2018. In addition to the best snooker tournaments, high-profile cycling events and rugby in numerous markets across Europe, the next 12 months will be unmissable,” concluded Hutton.