Advanced Television

Record audience for US Open on Eurosport

September 16, 2016

US Open coverage helped Eurosport in the UK to have its best week on record with Adult Share of 0.95 (Eurosport 1 & Eurosport 2) in week 35.

Live coverage averaged 67,000 beating the 2015 average on Sky Sports by +22 per cebt. The coverage also performed +57 per cent YoY vs Eurosport’s live coverage (Day1-8), and +17 per cent better than the exclusive Aussie Open on Eurosport in January 16th.

Full event coverage (all TX Types) reached 2.8 million, up +2.2 per cent vs Sky Sport’s 2015 total reach.

The QF match Murray v Nishikori had a peak audience of 641,000 as Murray lost and exited the tournament – the highest rating ever seen by the US Open on Eurosport.

The men’s final Djokovic v Wawrinka averaged 141,000, beating the 2015 men’s final which averaged 82,000 on Sky Sports 1 (after being heavily delayed due to rain). It also beat the 2014 final which averaged 95,000 on Sky Sports 3.

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