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January 1st marked the official start of the game-changing partnership between Discovery Communications and the International Olympic Committee (IOC), for making Eurosport the new mome of the Olympic Games in Europe.
As home of the Olympic Games, Eurosport says it will be “creating the ultimate Games experience on all screens for millions of people across Europe. Every second counts at the Olympic Games and Eurosport will ensure fans never miss a moment.”
JB Perrette, President and CEO, Discovery Networks International, said: “For over 30 years, Discovery’s mission has been to inspire people around the world, and it is tremendously exciting to now be the home of the Olympic Games in Europe and partner with one of the world’s greatest global brands. We now begin our journey to redefine the Olympic Games experience and reach more people in Europe, across more screens than ever before.”
Peter Hutton, Eurosport CEO, said: “Eurosport has a proud tradition of presenting many winter and summer Olympic sports all year round. We are excited that this journey will now culminate with Eurosport being the home of the Olympic Games. With our planning well underway and the recent addition of Bernie Ross to lead our Olympic Games production, we are making great strides in our preparations for Eurosport’s first Olympic Games in 2018,” he added.
Discovery Communications and Eurosport holds the exclusive multimedia rights for 50 countries and territories* in Europe for the 2018 through the 2024 Olympic Games, announced with the International Olympic Committee in June 2015.