Samsung unveils lifestyle TVs

Samsung Electronics America has showcased what it suggests is a new way to think about TV with its 2017 Home Entertainment product line. The company has confirmed the availability of its premium flagship QLED televisions and revealed a new lifestyle TV, The Frame.

“Our 2017 lineup is ushering in a new era for television. This year, we are taking smart features, craftsmanship and creativity to new heights—all while delivering a premium experience and solving everyday consumer pain points in the process,” said Dave Das, SVP Consumer Electronics Marketing for Samsung Electronics America. “With QLED TV, Samsung’s advances in Quantum dot technology provide our best picture quality ever – all while truly enhancing the way you live. The Frame empowers you to think about TV in a new way, bringing art and entertainment into new parts of your home. This is how television transforms—and becomes an essential part of your lifestyle.”

The latest QLED TVs were designed with the consumer in mind and focus on addressing three key consumer paint points through the solutions known as Q Picture, Q Smart and Q Style. Samsung collaborated with Yves Behar, a renowned Swiss designer, to create its latest lifestyle TV innovation, The Frame, to offer consumers an elegant masterpiece that seamlessly blends into the interior of any home.

According to Samsung, the newly-announced QLED TV takes Quantum dot technology to the next level with advancements in light efficiency, stability and a wider colour spectrum. With new metal Quantum dots, the QLED TV addresses all the major aspects of picture quality, including viewing angle, colour volume, brightness and bold contrast. The QLED TV can express accurate colour and achieve 100 per cent colour volume – the highest on the market today, earning accreditation by Verband Deutscher Elektrotechnieker (VDE), one of Europe’s largest technical-scientific associations.

In addition, the QLED TV’s rich, deep black levels and bold contrast provide a consistent viewing experience regardless of a room’s lighting. The QLED TV’s advanced HDR 1500 functionality allows users to see every hidden detail as it was meant to be seen, with no loss or distortion of color.

Samsung’s Smart Hub has been expanded to offer an even more intuitive and unified experience, directly via the QLED TV. The enhanced Samsung One Remote Control now supports more devices and offers voice control capabilities across more Smart TV features. Paired with the latest Smart View App – available on Android or iOS mobile devices – users will enjoy their personalised Smart Hub.

Samsung’s 2017 QLED TV lineup is available now starting at $2,799 at Samsung.com and at retailers across the US.

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