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Loton’s subsidiary LiveXLive, the worldwide premium live music video streaming network, has announced that Hangout Music Festival has entered into an agreement with LiveXLive to produce, curate, and amplify the festival experience to fans around the globe. The strategic partnership kicks off at this year’s festival, taking place May 19th-21st 2017 in Gulf Shores, Alabama.
LiveXLive’s team of music industry veterans and streaming video innovators will produce both the festival audience’s video experience in addition to the global live broadcast to connected devices. The executive team includes former leaders of Mandalay Digital Group, Warner Bros, EMI, Virgin Records, Atlantic Records, and Live Nation, among others.
“Hangout Music Festival is a favourite of fans and artists alike, for its unparalleled beach setting and its eclectic line-ups which lead to spectacular, one of a kind performances,” said Rob Ellin, CEO and Chairman of LiveXLive. “We’re excited to be able to expand its reach exponentially and with the kind of quality production you’d expect from major studios and networks. It’s a tremendous addition to our rapidly expanding roster of festivals and network of strategic partners.”