From Colin Mann in Cannes
New generation global Internet TV network Babelgum has launched a new direct upload facility for independent producers, rights owners and programme partners to manage their assets on the online platform.
In addition, on 29th October 2007, the facility’s features will advance to provide for the simultaneous upload of entire content libraries, saving time and placing control in the hands of all pre-qualified professional content owners and distributors.
The service is provided free of any charges and offers content owners the opportunity to manage dynamically the way their body of work is distributed online. Rights holders maintain complete control of their assets by placing material on Babelgum to suit their individual distribution requirements in contrast to the restrictive environment experienced in traditional broadcasting. Using Babelgum’s free upload facility, existing video assets can be immediately monetised either via a minimum revenue guarantee or through a share of advertising revenue after Babelgum’s commercial launch in 2008.
Valerio Zingarelli, CEO of Babelgum, said the facility was designed with the needs of the many independent small-medium sized professional producers in mind. “It provides them with a global platform to showcase their work which may not be suited for traditional TV broadcast schedules due to length, format or genre. This presents an enormous opportunity to reach a previously untapped market of potential worldwide audience for content that might otherwise remain unseen.”