Advanced Television

Early praise for Hulu

November 7, 2007

NBC Universal and News Corp's online video venture Hulu has received praise for its ease of use and advertising structure from a group of Beta-testers following its launch last month. But the group questioned its limitations on content, such as the fact that it can't be downloaded or viewed internationally.

When the site officially launches in the coming months, it will have close to 1,000 hours of content from Fox, NBC and various other studio partners, nearly doubling the current amount of content it has now, according to CEO Jason Kilar. Hulu will update that content every day, adding new clips as frequently as every 15 minutes.

Hulu's advertising structure, which sees ads fitted according to the length of content, has also been commended by testers.

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