Advanced Television

BBC social networking show

November 9, 2007

BBC3 is to screen an entertainment show early next year, hosted by singer Lily Allen, based on the social networking phenomenon that helped launch her career. Viewers will shape the show online by becoming her virtual friends and contributing to topical discussions, putting questions to guests and presenting parts of the show. The audience will consist entirely of Allen’s online friends, who will also have exclusive access to behind-the-scenes footage of the show and will be able to sign up to have highlights sent directly to their mobile phones.

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