From David Del Valle in Madrid
Dahlia TV has been specifically created to provide pay-TV services on the DTT platform. Directed by a former executive of Spain’s largest cable company ONO, Fernando Ojeda, Dahlia TV claims to have reached agreements with some of the major networks in the country. The company hopes the government will grant the four digital channels the right to carry pay-TV.
Dahlia expects to sign deals with the channels to provide pay-TV content in exchange for a percentage per the subscriber fee. The company undertakes to share the transmission costs, cooperate in buying content and guarantee ad revenues. It plans to reach those 75 per cent Spanish homes that do not have any pay-TV service available. The company plans to invest E107 million in the project. Its main shareholders are the Swedish group 2TD and funds Provider Venture Partners and Constellation Ventures.