Vivendi will start testing a new entertainment website within the next few days according to chief executive Jean-Bernard Levy. Levy said the website, developed under the project name ‘Vivendi Mobile Entertainment’, will be marketed as ‘Zoaza’.and will act as a ‘content and services platform’.

Observers have seen the project as an attempt by Vivendi to compete with the likes of YouTube and MySpace by drawing on content from Vivendi units such as Canal Plus and mobile phone network SFR.

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