Advanced Television

ITV mobile communities

November 19, 2007

ITV will launch a series of mobile communities for its shows that will be branded MyITV, including X-Factor, Loose Women, Britain's Got Talent, ITV Sport (covering the English Premier League, UEFA Champions League and the Formula 1 Grand Prix), and Emmerdale. Loop Mobile has been signed to create the communities based on its MOKO platform. The contract includes development fees and a revenue share from user-generated content.

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