Spotzer Media Group, provider of multi-media video advertising campaigns, announced the closing of a E10 million financing led by Sierra Ventures of Menlo Park, California. European Directories, operator of leading yellow page publishers in nine countries, also invested.
Spotzer will primarily use the new capital to extend its innovative rich media advertising services into the US market. The company has recently opened offices in New York and California and now plans aggressive build-out of its sales and client services capabilities. Strategic partnerships with a number of major US television, web and out-of-home TV networks are also under development. The expansion is timed to leverage the company's new online advertising platform opened to client's globally.
The new platform allows small and mid-sized businesses to create a professional commercial in 30 minutes. The new platform also introduces enhanced tools for planning and buying media across television, the Web and out-of-home TV networks. For a low cost clients buy rights to use an ad with a degree of exclusivity that matches their budget. For example, a local business in New York can buy exclusive rights to use an ad throughout a tri-state area for as little as $500 – significantly reducing the company's advertising costs.
Clients can use advanced search and mapping tools to configure and purchase highly targeted campaigns across television, web and out-of-home TV networks. Clients also have access to an online library of high quality “ready-to-air” video commercials that can be personalized with their unique logos, photos, slogans and other branding materials.