ComScore, specialists in measuring the digital world, has released its Video Metrix report for September 2007, revealing that nearly 75 per cent of US Internet users watched a video online (including both streaming video and progressive downloads), averaging three hours of video per person during the month. Google Sites, which includes YouTube.com, topped the September rankings with both the most unique video viewers and most videos viewed.
September saw Americans view more than nine billion videos online, with Google Sites once again ranking as the top US video property with 2.6 billion videos viewed (28.3 per cent share of videos), 2.5 billion of which occurred at YouTube.com (27.6 per cent). Fox Interactive Media ranked second with 387 million (4.2 per cent), followed by Yahoo! Sites with 381 million (4.1 per cent) and Viacom Digital with 304 million (3.3 per cent).