Setanta reaches 1m
December 4, 2007
Pay-TV broadcaster Setanta Sports has signed up its millionth subscriber a few months after it began screening live Premiership football matches.
The figure, up from just 200,000 subscribers a year ago, excludes more than 2 million viewers who receive the service through their contracts with Virgin Media in the UK and ntl/Chorus in Ireland. It says it needs to add about 500,000 more subscribers in the next 18 months to break even.