HBO is to become the first broadcaster to receive ratings for its on-demand offerings, in a deal with The Nielsen Company for measurement of the usage of its SVOD services.

Nielsen will measure usage of HBO On Demand and Cinemax On Demand via its National People Meter VOD Audience Measurement service, providing data on the number of households viewing the titles as well as the demographics of the audiences viewing each specific programme.

Categories: Articles, Broadband, Equipment, VOD