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Increase in US measured advertising

January 10, 2008

Total US measured advertising spending is projected to increase 4.2 per cent in 2008, according to the full-year forecast released today by TNS Media Intelligence, provider of strategic advertising and marketing information. Measured expenditures are forecast to grow by 3.6 per cent in the first half of 2008 followed by a gain of 4.7 per cent in the second half.

Categories: Advertising, Research Library