Advanced Television

iTunes movie rentals, price cuts

January 10, 2008

Apple will let iTunes users rent movies as well as buy them and add Fox and Warner Bros as suppliers. According to reports Apple will announce the rental service later this month. New releases and older titles will rent for $3.99 for 24 hours.

Meanwhile, Apple is to reduce the price it charges UK users to buy tracks from iTunes by almost 10 per cent to bring them in line with the rest of Europe. It follows threats of an antitrust cast from the EU.

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