MTV and Sony content for MSN
February 7, 2008
MTV and Sony BMG are to provide programme clips and music videos across the MSN Video service.The deal will see clips and music videos made available via MSN Video across European countries including the UK, France and Germany.
The deal builds on the wide-ranging $500m advertising and content agreement struck by MTV owner Viacom and Microsoft in December. Microsoft’s deal with Sony BMG will include thousands of music videos as well as exclusive backstage footage and interviews with the music company’s artists.