The Mobile Entertainment Forum (MEF) has published a report that takes an in-depth look into the impact of ad-funded mobile entertainment (AFME) on the on-portal mobile entertainment market in the UK.
Rimma Perelmuter, MEF Executive Director commented: “There are approximately 3 billion mobile subscribers around the world. Being able to provide them with content for free or at a subsidised cost will drive up mobile content consumption and provide users with targeted, personalised advertising that is meaningful to them. MEF believes that by the end of 2008, AFME will have generated revenue for the UK mobile games market of over £600,000 (E805,000). By 2012, AFME will be contributing £41 million to the mobile games industry in the UK.”