Advanced Television

Samsung and SmarDTV bring pay-TV services to Italy

July 8, 2008

Continuing the strong momentum of TV manufacturers using SmarCAM Italia, SmarDTV, a Kudelski Group, has revealed that Samsung has achieved DGTVi certification and will offer SmarCAM Italia together with its TV sets in Italy. Samsung has also bundled a Mediaset smart card with the SmarCAM Italia, thus providing consumers with superior ease-of-use and many hours of TV viewing.

When used together with a DGTVi-certified TV set, the SmarCAM Italia offers TV viewers who have purchased credit on Mediaset, La7, and Pangea the ability to watch their programs directly on their digital-ready TV sets without the use of an external set-top box. The first Samsung TV sets with a bundled SmarCAM Italia will be available in electronic retail stores from this month. In addition these TVs will come with a smart card giving access to Mediaset premium services.

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