“In this age of four dollars-a-gallon gas and staycations, we felt that VUDU customers deserved a break and should be able to watch a great film for just 99 cents,” said Patrick Cosson, VP of Marketing for VUDU. He said the initiative would make it easier for viewers to finish watching a great movie when it fitted their schedule, not VUDU's.

Other posts by Nick Snow:

1. Ride to thrive
2. Here isn’t the news
3. Paramount end game?
4. 2024, less will be more
5. AVoD: A Very Onerous Deal?
6. Dominion sees end of KRM reign
7. Charter: The streamer showdown
8. And, so, it is written
9. BT: Tough gig

Categories: Articles, OTT