US turns to mobile for entertainment
October 3, 2008
A recent survey of US mobile phone users by Artificial Life has revealed that 46 per cent use their devices for entertainment purposes, illustrating evolution of the mobile phone as a prominent communication tool to a must-have, multi-purpose consumer gadget.The survey of 200 respondents shows that 33 per cent of individuals use their phone for entertainment over any other purpose, including email, GPS and Internet browsing. In addition, 87.5 per cent of those that own smartphones access entertainment content, such as music, games and video. Validating the continued development of the mobile entertainment industry, survey results also show that 56 per cent of people who do not own a smartphone desire the advanced types of features available on higher-end phones. One fourth of this group reported they want a phone with music, gaming and video capabilities.