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BT ads mock packaged pay-TV

October 6, 2008

BT's new ads for its BT Vision service poke fun at subscription-heavy pay-TV rivals seeing a man flicking through a friend's fictional pay TV service and joking with him about the number of channels he pays for but never watches. The new ads, part of a £11 million (E14m) TV campaign, focus on how BT Total Broadband with BT Vision can potentially offer better value for money because customers only have to watch what they pay for with no compulsory subscription. ….

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