From Colin Mann in Cannes
Italian triple play telco FastWeb is teaming up with i-concerts to launch a Video-on-Demand (VoD) channel offering concerts and live music performances. FastWebTV’s subscribers will be able to watch hours of the most popular A-list artist performances, and live concerts.
"i-concerts on-demand not only enriches our branded channels," said Andrea Conte, FastWeb’s Director of Consumer Business Unit, "but is exciting for music fans of all ages." He said that FastWebTV, with its multi-thematic and multi-channel approach, was a perfect match for an inquisitive target audience which was used to navigating on the Internet and was searching for new formats and new languages via a traditional medium such as the TV.