Highfield jumps from Kangaroo to Microsoft
November 12, 2008
Project Kangaroo's set back continue as CEO Ashley Highfield leaves the online venture before launch to become managing director for Microsoft UK’s online operation. He will be replaced on an interim basis by Rod Henwood, the former Channel 4 business director responsible for launching 4oD, the channel’s on-demand service, while a search for a replacement is conducted.
Highfield started at Project Kangaroo in July having left his BBC role as head of future media earlier in the year. Project Kangaroo was originally meant to launch later this year but has been delayed, probably until mid-2009, while the implications of the BBC, ITV, C4 venture for the UK broadband TV market are investigated by the Competition Commission.
At Microsoft, Highfield will officially take the role of managing director and vice-president of consumer and online UK.