AT&T bags Viacom content
January 19, 2009
AT&T has confirmed a deal with Viacom units MTV and BET Networks for its ‘U-verse’ IPTV service, which covers HD and international channels, the renewal of existing channels, advertising expenditures, and content for upcoming service AT&T CruiseCast, a satellite-based in-car entertainment service planned for later this year.
Seven new HD networks will be added to U-verse in the coming months, including MTV HD, VH1 HD, CMT HD, BET HD, Nickelodeon HD, Comedy Central HD and Spike HD. The deal also renews carriage of the MTVN and BETN channels, as well as VOD content already featured on U-verse, and provides for the carriage of new channels, such MTV India, due in 2009.