Setanta no footie fear
February 12, 2009
Setanta is said to be seeking an urgent meeting with the Premier League in the hope it will help broker a deal to regain the rights it lost in the recent record-breaking TV auction. The Irish sports pay-TV broadcaster won only one package for the rights to broadcast the Premier League between 2010 and 2013, cutting in half its current output. That would restrict coverage to 23 matches on Saturday evenings, which analysts believe may not be enough to sustain subscriber numbers and could plunge the loss-making channel further into the red.