Advanced Television

Stringer takes all Sony top slots

March 4, 2009

Howard Stringer, Sony chief executive officer, will replace Ryoji Chubachi as president in a move to give the C.E.O. a freer hand in restructuring the struggling electronics giant. Mr. Stringer, 67, will retain his existing title of chairman and C.E.O., Sony said in a statement. Chubachi, 61, will become vice chairman responsible for product quality and safety, an assignment that is expected to remove him from the frontlines of decision-making.

Sony also said it will reorganize its electronics and games divisions to better integrate the company's sprawling business. In one major change, Kazuo Hirai, C.E.O. of Sony's video games unit, will head a new business group that will bring together the company's personal computers and mobile electronics.

Stringer last month stressed the need for speedier decision-making, saying the company had been "putting off unpleasant decisions" and that it now had to "move in a hurry."


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