Advanced Television

Digital Rights Group partners with Hulu

March 27, 2009

From Colin Mann at IPTV World Forum

Marking Hulu's first UK deal, the online video service has signed

with Digital Rights Group (DRG) to roll out titles from its catalogue.

Hulu's US service, launched publicly in March 2008 now offers content from more than 1,200 shows, series and movie titles from more than 130 providers. The most recently published figures for Hulu from comScore Video Metrix (February 09) show 34.7 million unique viewers, and more than 332 million overall video streams.

DRG will provide titles from its C4i and Portman catalogues, with other DRG titles to be added in due course. Hulu is actively seeking more current UK broadcast content to add to the service.

DRG’s Justin Judd said the company was excited to be leading the charge for British content on Hulu. “In a very short space of time it has established itself as the key player for long-form Video on Demand. We firmly believe in the commercial opportunities created by digital distribution and Hulu is the place to be. Crucially, they have demonstrated that it is possible to have video on the Internet in a legal, user-friendly environment".

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