Advanced Television

UKTV Really?

March 27, 2009

After Dave and Watch, UKTV has unveiled its latest channel rebrands, with UKTV Style to become Home and UKTV Gardens renamed Really. The new names are the penultimate stage of the digital broadcaster’s rolling on-screen rebrand of all its channels, joining previously relaunched services Dave, Alibi, Eden, Gold, Eden and Yesterday.

Really, which will target 18- to 35-year-old women, UKTV describers Really as offering an “honest insight into people’s lives … offering a point of difference with feisty, straight talking and good natured programming”. Home will feature home and gardens programming such as DIY SOS, Escape To The Country, Groundforce and Extreme Makeover: Home Edition. The revamped channel’s tag line will be “Home – there’s no place like it”.

UKTV said Home would target 35- to 54-year-olds with a “welcome refuge with energetic, stylish and motivating programming that shows viewers how to enjoy and maximise their space, both inside and out”.

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