In Italy’s telecom market, video revenue will triple its share of total revenue by 2014, presenting a $4.4 billion revenue opportunity for operators, according to a report from Pyramid Research, the telecom research arm of the Light Reading Communications Network.
Italy’s pay-TV market generated $2.9 billion, with 5.6 million subscriptions at the end of 2008, notes Stela Bokun, analyst at Pyramid Research and author of the report. “There were 863,000 IPTV accounts in Italy at year-end and the number is expected to grow at a CAGR of 29 per cent in the 2009 to 2014 period, translating into a cumulative $4.4 billion revenue opportunity for operators,” Bokun said. Advanced mobile data services will also see high adoption rates. “The number of mobile TV accounts is expected to grow at a high CAGR (21 per cent in 2009 to 2014); this service is likely to generate a cumulative $3.7 billion in the same period,” she explained.