The US IPTV market will grow from over 5 million subscribers in 2009 to 15.5
million by 2013, according to a report by analyst firm Strategy
Analytics. While IPTV holds less than a 5% share of total television households
in 2009, the percentage will approach 13% in 2013.
Strategy Analytics believes that, despite recently announced
deployment deceleration by companies such as AT&T, IPTV will nonetheless become an important platform in the pay television landscape.
AT&T announced on a recent earnings call that it had pushed back its 30 million
“Living Units Passed” (homes passed) goal from 2010 to 2011, citing the
difficult economic environment.