US IPTV subs will reach 15m+ in 2013

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The US IPTV market will grow from over 5 million subscribers in 2009 to 15.5

million by 2013, according to a report by analyst firm Strategy

Analytics. While IPTV holds less than a 5% share of total television households

in 2009, the percentage will approach 13% in 2013.

Strategy Analytics believes that, despite recently announced

deployment deceleration by companies such as AT&T, IPTV will nonetheless become an important platform in the pay television landscape.

AT&T announced on a recent earnings call that it had pushed back its 30 million

“Living Units Passed” (homes passed) goal from 2010 to 2011, citing the

difficult economic environment.

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