BSkyB plans rebrand
October 7, 2009
BSkyB is reported to be undertaking a major rebrand in a bid to create a warmer and more customer-friendly brand image. The satellite giant is planning to refresh the Sky logo for a new marketing campaign in the lead up to the Christmas season.
Some have reported the campaign as attempt to replace the BBC as UK's 'favourite' broadcaster. Sky used to suffer from a terrible image with customers, which has steadily improved over the years.