DAB listening up
October 30, 2009
Digital radio listening in the UK rose by 14% over the last year, with 17.7m people now tuning in to 213m hours a week, according to figures from industry body Rajar.
The figures for Q3 2009 showed listening through digital platforms was up from 15.9m in Q3 2008 but down 1% from the previous quarter.
According to the figures, the public is also waking up to the advantages of digital radio, with ownership of DAB increasing 14% year on year, with 16.6m households having a DAB receiver, compared to 14.5m a year ago.