MTV Networks International (MTVNI), and BSkyB have concluded two agreements which further strengthen the relationship between the two companies. MTVNI has appointed Sky Media as its exclusive advertising sales representative. Under the agreement, Sky Media will manage MTVNI's advertising sales in the UK and Ireland for all its pay TV services across music, kids and entertainment, which includes MTV, VIVA, Nickelodeon, Comedy Central and BET. The five-year agreement will take effect from 1st January 2010.
The second agreement sees MTVNI and Sky extend their distribution agreement for the carriage of the MTV, VH1, Nickelodeon and Comedy Central channel families on Sky's Direct-to-Home (DTH) and Sky Player platforms in the UK and Ireland.