MTG and Sanoma launching sports channel in Finland
December 8, 2009
Modern Times Group (MTG) has entered into a strategic cooperation with the Sanoma Group to launch a localised premium sports channel in Finland. Nelonen Sport Pro will be launched in February 2010 and will feature content from both Viasat and Sanoma-owned Nelonen Media, including football from UEFA Champions League, English FA Cup and the French Ligue 1; Moto GP and ATP Master Series tennis.
Sport Pro will be wholly owned by the Sanoma Entertainment and the channel will be available exclusively on Viasat's Finnish digital satellite pay-TV platform and in Viasat pay- TV packages in cable networks in Finland from launch.