Channel 4 and ISP Talk Talk have signed up to join Project Canvas, with each committing to invest more than £16 million (E17.5m) to get the video-on-demand joint venture up and running. They are the fifth and sixth partners following the BBC, ITV, Channel Five and BT.
The venture is now seeking “expressions of interest” from other companies “who share a similar vision for internet-connected TV” to become partners.
“Any venture that wants to support the open internet-connected TV platform and can commit financial and marketing support to the project is invited to contact the partners,” said Project Canvas â€“ a thinly veiled appeal to BSkyB.
The BBC Trust is expected to rule on Canvas in the next couple of weeks.