Yahoo saw a 26 per cent bump in display advertising quarter-to-quarter to $503 million, and CEO Carol Bartz said as advertisers starting to take digital media more seriously that number would continue to grow. Overall, Yahoo reported net income of $153 million, or 11 cents a share, after reporting a loss of $303 million in the same quarter a year earlier. It was the best quarter the company has had since Bartz was hired as CEO last year.
Bartz told analysts she believed Yahoo’s biggest competition would come from TV, and said Yahoo would push video across of its properties in 2010, including its social platforms. Earlier this month, Bartz said she would grade her first year on the job as a B-minus, and predicted strong growth for 2010. The company has formed a number of alliances with CE companies that will put its widgets on a number of TV models being delivered in 2010.