Richard Halton, BBC programme director for Project Canvas, has said it could accelerate growth in the market for connected TV devices by 70 per cent up to 2015. Canvas could also, he said, lead to between 500,000 and 870,000 homes going online, delivering a value of £300 million (E344m) over six years at today's prices.
Talking about standards for the platform being developed with the Digital Television Group, he told an Informa event that applications “will only work if there is a reasonable common platform across devices”. This meant a common hardware profile for hybrid devices. On the software side, he said there would be a range of hybrid on-demand platforms in the market, but that Canvas was “trying to create a platform like Freeview.” He said the BBC was working with consumer electronics manufacturers as well as ISPs and content providers.