YouTube last month went into the digital movie rental business with five independent films tied to the Sundance Film Festival. The company said the five films, which were available for 10 days, received a combined 2,684 views.
At $3.99 per rental, YouTube netted $10,709.16. But Google-owned YouTube said it was happy with the test. “It definitely exceeded our expectations given all the barriers,” said Chris Dale, a YouTube spokesman. Dale said watching any kind of film online, let alone independent films, remains a relatively new and untested experience.