Mobile satellite TV market to reach $11bn by 2015
February 23, 2010
A GIA report on Mobile Satellite Television projects that the market will reach $11 billion by 2015, driven by the growing consumer demand for video content on an anytime, anywhere basis. The increasing penetration of mobile phone devices, improving content quality, and advent of interoperable standards and technologies are expected to boost prospects in the mobile television market.
Europe, North America and Asia-Pacific dominate the global mobile satellite television market. Growth is driven by the transition of terrestrial TV signals to digital airwaves from analogue as well as free wireless TV technologies such as MediaFLO and DVB-H. Satellite-based services are forecast to foster growth by offering affordable solutions for reliable and high-quality delivery of mobile TV services in Europe. The development of interoperable standards and availability of free spectrum space is expected to encourage the development of high-quality content for mobile television. Developing countries of Brazil, China, and India are expected to foster growth in the market for mobile TV services.
Asia-Pacific offers vast growth opportunities for the mobile television market, and is expected to witness large-scale expansion in the subscriber base as well as service revenues. Rapid growth is attributed to factors such as increasing penetration of mobile handsets and availability of services on a free-to-air basis. Affordable subscriptions and unlimited packages hold high significance for mobile TV services in Asia-Pacific countries. Japan and South Korea represent the leading markets for mobile TV services in Asia-Pacific region, while China and India offer the enormous growth opportunities for market participants.
Major players operating in the global mobile satellite television market include Alcatel-Lucent, AT&T, DiBcom, DISH, KVH, Nagravision and RaySat.