Advanced Television

3D TV shipments to hit 78m Units in 2015

March 2, 2010

Global 3D television shipments will soar to 78 million units by 2015, rising at a Compound Annual Growth Rate (CAGR) of 80 per cent from 4.2 million in 2010, iSuppli Corp. predicts. Revenue from shipments of these sets will boom to $64.3 million in 2015, up by nearly a factor of nine from $7.4 million in 2010.

“While 3D television has been all the rage in the consumer electronics industry, the market so far has been more talk than action,” said Riddhi Patel, director of television system research at iSuppli. “However, announcements made before and after the 2010 CES in January indicate that 3D TV is becoming a reality. At the event, top television brands including Sony, LG, Panasonic and Samsung showcased upcoming offerings of full-featured 3D TVs in the home. Furthermore, consumer electronics makers at CES announced 3D Blu-ray players and home theater systems, providing critical support that will help 3D to move beyond a niche market and enter the mainstream in the coming years.”

The global Average Selling Price for 3D TVs is set to drop to $825 by 2015, less than half the $1,768 ASP in 2010. This will make 3D TVs attractive to worldwide consumers.

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