ITV will launch a campaign called ‘The brighter side just got brighter” across its family of channels to promote the new ITV1 HD channel. And Sky News is to launch its first major marketing campaign, which will highlight its coverage of the upcoming election in high definition.
Initially, the Sky News activity will focus on the upcoming Sky News Debate between the parliamentary party leaders, which will be shown in high definition. The debate is a prelude to the launch of Sky News HD.
Meanwhile, BT has kicked off a multi-channel campaign to promote BT Infinity, its new fibre-optic broadband service. The campaign will focus on digital marketing including webisode animations and social media activity to drive the proposition that BT Infinity gives you 'the whole of the internet in an instant'.