World Cup boosts mobile device usage
July 15, 2010
Allot Communications, a supplier of service optimisation and revenue generation solutions for fixed and mobile broadband service providers worldwide, has released its new Allot MobileTrends World Cup Report. The report indicates that mobile broadband usage increased by 24per cent during the 2010 FIFA World Cup matches. Web browsing on mobile broadband experienced the sharpest growth with a 35per cent rise, while YouTube traffic rose significantly by 32per cent on post-match mornings.
The Allot MobileTrends Report demonstrates that mobile devices did not replace big screen televisions during the World Cup, but rather created a new category where the two operated alongside each other. Mobile devices played a central role in enhancing the viewer’s World Cup experience by offering them additional football and match-related information in real time, and by providing the ability to watch replays at leisure and distribute them virally.
According to the Allot MobileTrends World Cup Report:
– Lunchtime matches showed the largest bandwidth increase with 31per cent
– Video streaming and P2P increased moderately by 11per cent and 13per cent respectively
– Mobile data bandwidth usage experienced a 16per cent overall increase during post-match mornings