Advanced Television

UK viewers take control of when they watch

September 9, 2010

Research released by Rovi Corporation to better understand TV consumption in the UK has found that viewers have shifted their TV watching behaviour, based on the introduction of entertainment technologies, such as on demand TV or ‘series record TV’, resulting in the emergence of a new TV culture. 

The survey results report that nearly 70 per cent of people will not discuss

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Categories: Articles, Consumer Behaviour, Research, Research Library