Channel 5 has pulled out of Thinkbox, the TV marketing body, arguing that the broadcaster can demonstrate its value to advertisers on its own. Channel 5 will stop being a Thinkbox shareholder from January 2011 and cease financially supporting the organisation. Other Thinkbox backers include ITV, Channel 4 and BSkyB.
“Northern & Shell is committed to the future of Channel 5, to invest in exciting new content, to redistribute money to other key areas of the business and to make important savings,” Channel 5 commented. “We have a strong and standalone sales team at Channel 5 which will continue to demonstrate the effectiveness of the channel’s offering for advertisers.”