Bytemobile data shows that video became the dominant form of mobile data traffic in 2010 – accounting for more than 40 per cent of the total volume in wireless networks worldwide. With the rise of full-length and studio-quality videos and live streaming of multimedia content on mobile devices – as well as the emergence of two-way video communications – Bytemobile expects mobile data traffic to spike to an all-time high in 2011.
Based on an analysis of data trends across its customers wireless networks, Byte mobile expects to see the following developments in the coming year:
– Video-based content will account for over 60 per cent of network traffic, up from approximately 40 per cent in 2010.
– Personal video communications will dominate wireless network capacity, such that 10 per cent of subscribers consume 90 per cent of total network traffic.
– Next-generation smartphones will lead to the consumption of bandwidth-intensive content and subscribers will continue to consume available network capacity even as operators roll out LTE.
– Operators will add “Smart Capacity” solutions to both the data centres and the packet core of their networks to better utilise capacity for rising traffic demand. These solutions combine caching, content filtering, policy enforcement, access control, and capacity control points to create smarter networks for managing existing capacity. This helps operators protect their existing investments, control operating expenses and defer new capital expenditures. With Smart Capacity management, they can increase customer satisfaction and reduce subscriber churn.