Advanced Television

ITV expands MIG partnership

January 31, 2011

ITV has announced an exclusive three year partnership with global mobile and digital communications business Mobile Interactive Group (MIG).

MIG has been appointed as the exclusive mobile interactive technology provider and strategic partner to ITV. The partnership is a continuation of five years of mobile technology service provision, where ITV have seen substantial increased popularity in mobile interactive services.

MIG will continue to power all mobile interactive services across ITV’s broadcast shows including key brands such as This Morning, Daybreak , Dancing on Ice and I’m a Celebrity Get Me Out of Here! as well as exploring a range of new mobile interactive services to support the growing consumer interest in innovative mobile offerings.

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