Advanced Television

Amazon movie stream service

February 2, 2011

Amazon is developing a film streaming service to compete directly with Netflix following its full acquisition of LoveFilm. Initially the company is planning to bundle access to the service with Amazon Prime, a premium service that guarantees Amazon customers unlimited free shipping in return for a sign up fee.

The news seems to have been inadvertently leaked as a screen shot, which appeared only briefly before being removed, was revealed by Engadget, the techno gadget blog. The promo said: “Your Amazon Prime membership now includes unlimited, commercial-free, instant streaming of 5,000 movies and TV shows at no additional cost.”

Amazon already offers movies to rent or buy online but would rather establish a subscription based service.

Amazon has some way to go catch up with NetFlix which recently announced it has passed 20 million subs.

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